Internet Markerting Essay

Describe the key benefits and opportunities presented by mesh merchandise activity for genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus Viola Drinks Ltd. and exclusively over a remove how this succor formulate and change the market mix for the art. In this assignment I leave alone describe the fundamental benefits and opportunities presented by network merchandising activity for Viola Drinks Ltd. and further often how this helps formulate and change the marketing mix for the line of work. nedeucerk marketing brings a lot of opportunities and benefits to dutyes for instance wrap up to wider hearing therefore raising aw beness of the mark off and attracting prospective nodes, deprivationucing overhead constitute of the beau monde as accomplishning and online product line does non require as some(prenominal) finances as a unremitting business, and improve availability. Products Products picks atomic number 18 info rmed by market re hunt club where clients ineluctably and requirements atomic number 18 assessed. Feedbacks given by guests to the organisation direct out benefit Viola Drinks Ltd because they whoremonger deepen their actual returns or develop impudent harvest- snip for their guests satisfaction.Internet marketing has divided product into two parts 1) core product and 2) protracted product. The core product is the actual product purchased by the nodes to fulfil their needs and the all-encompassing product is the benefits build around the product. Price Price comparison is viridity online. Viola Drinks Ltd needs to profit turn back that their online monetary values match with their competitor online charges. For instance online toll comparison websites much(prenominal) as www. kelkoo. com and www. contrastthemarket. com consecrated to comparing prices on products in align to denudation the best deal for the customer.Customers terminatenister log on to th eir website, confront for a product, compare the prices and pull back a superb deal. This leave behind benefit Viola Drinks Ltd. to compare their prices with their competitors. The reason why online pricing is ameliorate than offline pricing is that online prices are very take in and transparent for the customer and the business at large because they washstand take returns of the pricing that may change regularly or take advant long cartridge holders of finicky offers that subsist for a limited period of time and compare the amount competitors are charging. This is called price transparency it pot only be achieved online as customers exit be hunt down for bargains.Place Viola Drinks Ltd has integrated net income marketing within their already existing marketing strategies to create anformer(a) sales channel. The benefit of Viola Drinks Ltd moving their business online is that they bottomland minimise cost of inventory, sway and storage plot fulfilling demands f rom customers. what is to a crackinger extent, await locomotive Optimisation (SEO) The approachability and profile of Viola Drinks Ltd is important by means of Search railway locomotive Optimisation. Search Engine Optimisation benefits Viola Drinks Ltd. to be recognised among leading search engines such(prenominal) as Google, Bing and Yahoo.For a compevery to charter an online presence they must be on the top list on the search engines. Optimizing your website for search engines is a throng of techniques that simplifies a search engines task of searching, for selective discipline posted on your website. Therefore it is crucial to registering with the big search engines including Google, Bing, Yahoo and other search engines slice making authorized that the website contains the adequate keywords so the site obtains a high raking berth in the pertinent searches that bulk yield out.This can be achieved by Viola Drinks Ltd. hrough incorporating the adequate keywords that both prospective customers power search for consequently increase the visibility of page and raising awareness of the brand. advance Promotion is an important aspect in meshing marketing. Bringing the products to the customers management ordain help Viola Drinks Ltd. to generate more sales. Online promotion directly markets to the customers as it regularly pop-up sales ads. The marketing function touch on with persuasively communication to commit reference the components of the marketing program in enunciate to facilitate exchange.The opportunity of Viola Drinks Ltd. promoting their products online is that their customers can oblige real-time up to date what the latest promotional offers. Furthermore customers receiving direct e-mail from Viola Drinks Ltd just roughly products that the prospective might pick out get will pull them to visit the website more. advert online promotion has helped Viola Drinks Ltd. to reach their target auditory sense, therefore getting m ore customers and bring awareness of the different benefits and features of their existing and unexampled products which is dramatically benefiting the connection.Online advertizing has grown over the past years Online publicize expenditure in the UK has overtaken television expenditure for the stolon time, a report has said. Online spending grew 4. 6% to ? 1. 752bn in the first half of 2009, while TV spending shrank 16. 1% to ? 1. 639bn. This shows how online advertising is increasingly growing in prevalentity in the UK and the benefit Viola Drinks Ltd. will direct from online advertising is that they can get more customers as they are able to reach a greater auditory sense and put on new sales channels.Furthermore online advertising is cheaper and more convenient to reach a wider target audience. Viola Drinks Ltd. website enables their customers to obtain and search for knowledge 24/7 from the entertain of their own bed or from any other location. The benefit of onlin e advertising to the customer is that he/she can get the information as far as they train an net income connectivity while offline advertising such as TV, billboards and newspapers ads are not that so popular as they used to be. In a recent article from BBC it is declared that online advertising has over taken the tralatitious forms of advertising.Globalisation Moving on, the benefit of Viola Drinks Ltd. going online is to reach to a wider audience and expand the go with to trade in a single global grocery store and the blurring of affable and cultural differences between countries. Viola Drinks Ltd hence has make for certain that they produce a comprehensive understanding of the overseas markets environment and assess the advantages of their own products and attend they provided to their customers on a world-wide scale. 24/7 Accessibility Last but not least 24/7 plan of attackibility is one of the major reasons for a follow to go online.For Viola Drinks Ltd to go online it will mean that more customers can get to their stores at their own time. Your store is rotate, 24 hrs. a day, 7 days a week. Further, your customers are worldwide in reach, and can shop anytime that they motive to. This is the benefit that cyberspace marketing provides to Viola Drinks Ltd because their customers can shop online at any given time. With the companys presence online their customers will not be disappointed as they can always shop at any time of the day without leaving the cling to of their house.P5 Explain how internet marketing has make Viola Drinks Ltd. more efficient, effective and successful. In this assignment I will enlighten how internet marketing has made Viola Drinks Ltd. more efficient, effective and successful and how the increasing availability of the web gives business a number of metier and efficiency. Dynamic price Online pricing is done successfully thank to the advent of technology. For instance flights change price according to the time of year prices for flights go up during the half-term, as they know families will want to go at this time.Viola Drinks Ltd. website uses dynamic pricing charged prices categorize customers in different groups. The prices are updated in real time to the type of customers or current market condition. Viola Drinks Ltd. website has managed to establish this done their website. The efficiency and effectiveness of dynamic pricing can get Viola Drinks Ltd to capture more consumer attention and surplus, consequently meaning more generated bring in for the company. Social Media Social media has helped in a great deal in Viola Drinks Ltd. online advertisement.Social Media website such as Facebook and twitter are the two most popular and used social media networks with over 1 billion visitors between them. The exploitation of social media has facilitated Viola Drinks Ltd to send out promotions and persist in people up-to-date on coming(prenominal) events and products therefore increasing the opportunity to gain sales and too to profile their customers through psychographic profiling to target, young adults up to the age 24 who spend a great deal of their time online these are. Freedom of filling has given Viola Drinks Ltd. ustomers the opportunity to split from a variety of products.Viola Drinks Ltd is providing their customers with preferences to learn different products online. Furthermore they have offed their customers all over the world the freedom of choice from a different range of products and the option to choose their own lecture time and location. Track your Purchase online processes can help customers to track their order through the companys website as they will be stipendiary for their products or benefits forwards they receive it.The efficiency and effectiveness of this is that customers get reas undisputabled that they can track their order without worrying if their purchase will make its way strongly to their address. Viola Drinks Ltd websit e allows their customers to track their purchase from order, attain to transportation before it with the courier for delivery to their home address. Once more this reassures the customers and makes them feel that they are obtaining a good service online. Visual appeal, Viola Drinks Ltd. uses images on their website to make it easy and interesting for their target audience to have a clear billet of their products in.Doing this it is clear that Viola Drinks Ltd wants to meet their customers requirements as they have the option to view the products, mark off which include the nutritional information of their drinks as consumers undoubtedly would want to know how much sugar the drinks contain if the individual has wellness concerns. P6 Explain the contests of globalisation facing Viola Drinks Ltd. when deciding to participate on internet marketing as a promotional tool. In this assignment I will give details nigh the challenges of globalization facing Viola Drinks Ltd. when deci ding to embark on internet marketing as a promotional tool.One of the challenges of internet marketing facing Viola Drinks Ltd. is the costs. be of setting up a website can be quite expensive at first, as you have to consider social occasions such as, the domain name protection of the website people looking after the website, noteing it up to date and functional designing the website hosting and round to look after the consumers requests and call into questions. So this is a big thing that a Viola Drinks has to consider more or less when jump up an online business or website, as all of these things add up and can result in cost a lot of money. other less(prenominal) taxing challenge of internet marketing confronting Viola Drinks Ltd. can be the information they decide to put on the website. When creating a website, Viola Drinks Ltd. has to be careful of the contented that they put on the website. A business doesnt want to overload the customer with information on products, a s the customer will lose interest and find some other website, which is more to the point and easier to read. Another challenge of internet marketing that Viola Drinks has to deal with is security.An online business makes their profit through online sales, and therefore needs to make sure that people feel promise and safe doing so. Payment Security is one of the largest challenges that Viola Drinks Ltd. face when operating on the internet. Customers want to ensure that their bank details are kept safe from hackers. Therefore Viola Drinks Ltd. must ensure they have a valid SSL certificate which encrypts sensitive information so nobody else can access it. Furthermore they can do this by making sure their website has regular computer virus checks and some sort of software to stem it from being hacked.They also could make sure that they use a very secure system when people are cook uping for products, such as NatWest have the special password system, so that when you are about to pu rchase a product, the customer will have to enter the password as well as all the relevant card details. A company could also use companies such as, PayPal and ask customers to pay through there. This will make the customer feel more secure as they know its a website they can trust. Viola Drinks Ltd. is also exposed to contention through global website visibility.The problem with having your website on the internet is that you are exposing yourself wide open to competitors who can view nearly everything about your business model. Viola Drinks Ltd. exposes their pricing, promotional offers, customer support service, layout of your information and how they have categorise certain data. This is beneficial to their competitors such as Coca Cola. Furthermore having manufacturers with online presence automatically causes disintermediation within the supply chain. This is a challenge for Viola Drinks Ltd. who sells their products that they get from a wholesaler, which needs a manufacture r.Viola Drinks Ltd may run into channel conflict, which is a challenge. This is when a customer can find the product that a business is selling cheaper elsewhere, therefore they are less likely to buy other products from Viola Drinks Ltd and they will lose money. Therefore, a business needs to make sure that it is looking at what its competitors are doing and keep their products and prices up-to-date. Lastly A challenge of internet marketing that Viola Drinks Ltd might face can be culture. When a business is starting up a website in a different country, they will have to take into consideration the country and their views on things.For example in China the burnish red is seen as lucky, therefore Viola Drinks Ltd may choose to make their website red if they were to start up their business in China, as people may be more likely to buy products from them. When starting up an online business in another country they will also have to take into consideration staying within the law. to bo ot Viola Drinks Ltd. will have to consider tax the description of products language barriers and reservation laws. All these could be potential problems and could slowly cause Viola Drinks Ltd. to fail if they are not looked into and dealt with.